
Trying to make a difference to the world?
Communicating your message is important.

For graphic design that makes a difference, meet Slinky Did It: a Melbourne graphic designer specialising in socially conscious projects across the private and public sectors.

Communicating
your message is important.

For graphic design that makes a difference, meet Slinky Did It: a Melbourne graphic designer specialising in socially conscious projects across the private and public sectors.

Hello!
I’m Sarah Linklater, aka Slinky. I’m a graphic designer based in Melbourne who loves travel, reading, coffee, eating all the food. I thrive on developing brands, websites, infographics, reports and other design bits and bobs for organisations who are making a difference.
I’m here to help you connect with your audience and deliver your message cleanly and succinctly through simple, bold graphic design. Because if you’re making a positive impact on the world, we want people to know about it and, more importantly, understand it.
I believe that design is a collaborative process. Together we’ll explore all the ideas, innovations and quirks that make your organisation unique. Then, I’ll turn these findings into contemporary designs that clearly communicate your goals and message.
For design that makes a difference, please drop me a line...
I’d love to get to know you!



Together we can create...

Branding
I’ll work with you to develop a new brand and strategy for your organisation or project… or we can refresh, develop or extend your existing identity.

Graphic Design
Slinky Did It can develop everything from corporate stationery, brochures, business cards, templates, banners… to t-shirts and coffee cups!

Report Design
Report design is my jam! I have experience developing annual reports, research reports and other long form documents.

Infographics & Icons
Need icons to showcase your services or a complex infographic to show your research findings? I do both, and everything in between.
Presentations
Need a powerpoint presentation for a workshop, pitch or training? I can help you take the stress out of building your slide deck, ensure your slides are engaging and deliver your message effectively.
Websites
Need a new website or a refresh? Slinky Did It designs and builds everything from simple one-page websites to complex e-commerce, e-learning and membership emporiums!

I work with…
...organisations across both the public and private sector that have something positive to contribute to the world. My existing clients include universities, conferences and events, research centres, government agencies and those in the corporate sector who act as agents for change in the way people work and live.
See me as an alternative option to your under-the-pump internal design teams!
One of the bonuses in working with Slinky Did It is I can work within your institutional structure, following your existing graphic design or brand guidelines. I’ll keep your branding and marketing departments happy by following their guidelines, while being able to devote the time to create a targeted response to your project within your timelines.

So…
...if you need a designer to push the boundaries, I’m on board, but only if that means we’re going to hit the mark and achieve your goals – I’m not one to go over the top unnecessarily.
I believe design should be an extension of what already exists in your organisation, not something that overpowers or inhibits your messaging and objectives.
I’m a collaborative designer who wants to help you look good, for the good of the world. So, come on, let’s take this journey together!
Tips & Tricks

What’s the difference between RGB, CMYK, PMS, HEX?
Branding tips, Website tips
Ever looked at your logo on screen and then saw it printed, only to wonder why the colours don’t quite match? Or been given a string of letters and numbers like ‘#FF0000’ and felt a bit lost about what to do with them?

Raster vs. vector
Branding tips
If you work with images often, you may have encountered the terms “raster” and “vector.” Or you may have worked with a designer who has requested a vector file type. But what the heck are they, and why do you need to know about them?

How to clear your cache
Website tips
Ever feel like your browser is running slower than a sloth in a mud bath? Or maybe you’re seeing outdated information on a website? It might be time to clear your browser cache.



