Centre for Workplace Leadership / The University of Melbourne

Brand Extension & Guidelines

Brand Collateral | Branding | Icons / Infographics / Illustrations | Reports / Longform Documents
Centre for Workplace Leadership Annual Reports

Centre for Workplace Leadership

The Centre for Workplace Leadership (CWL) is a joint initiative of the Australian Government and the University of Melbourne’s Faculty of Business and Economics to improve the quality of leadership in Australian workplaces.

The Centre for Workplace Leadership required further development and extension of their new brand in order to build the brand across a wide range of collateral. 

What Slinky Did

By taking the existing CWL brand elements, Slinky Did It extended them further through the development of a supporting ‘ribbon’ graphic to provide more scope for branding across the required collateral. This graphic represents the forward movement of the Centre and provided more flexibility to the brand itself.  

Slinky Did It worked closely with the CWL’s marketing team to devise comprehensive brand guidelines that included specific fonts, colours, imagery guidelines and templates for research projects, digital communications and their annual report.  

This work also enabled Slinky Did It to provide solutions to problematic co-branding elements that incorporated a variety of stakeholders at differing hierarchies.

This initial brand work has now been extended across large scale Government projects such as the Survey of Australian Leadership, and the annual Future of Work conference. 

Slinky Did It also acted as brand advisor to the Centre from January 2014 until the end of their funding period in June 2016 and worked across a variety of unique projects from event concept and design to report and collateral design. 

CWL Brand Collateral

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