About the Future of Work Conference
The Future of Work (FOW) is an annual conference run by the Centre for Workplace Leadership (CWL). The conference brings together business leaders, influences and thinkers, to examine the changing nature of work, new workplace innovations and how we can best prepare for the future. The inaugural Future of Work: People, Place, Technology conference was held in 2014 and the event team required new branding that would position the conference as the key leadership event in Australia. The aim was to ensure attendees left the conference with the skills to build ‘people’, ‘place’ and technology’ within their workplace.
What Slinky Did
Working closely with the CWL marketing and events team, Slinky devised a brand mark that drew direct inspiration from the CWL’s branding. A supporting graphic was also developed to demonstrate the conference’s ability to ‘strengthen the business from the inside out’ through a pattern of triangles that gradually develops, slowly filling in the gaps. The multitude of triangles represents the collaborative nature of the conference.
The colours and pattern were designed to be contemporary, engaging, accessible, and ultimately ‘not too corporate’.
CWL then asked Slinky Did It to continue to develop the brand across the 2015, 2016 and 2017 Melbourne conferences as well as the inaugural Future of Work conference in Sydney in 2015 (part of the Vivid Ideas festival).
The project included the rollout of the brand across multiple collateral items such as t-shirts, digital and print communications and collateral, lanyards, t-shirts, presentation material, social media skins, event app imagery, banners, stage set and venue wayfinding.