ABC

Heywire 2017 Program Branding & Collateral

Brand Collateral | Branding | Event Design | Reports / Longform Documents
Heywire 2017 Booklet

About Heywire

ABC Heywire creates an opportunity for young, regional Australians to stand up and make a difference. Heywire annually selects a group of forty 16-22 year olds from across regional, rural and remote Australia to attend the Heywire Youth Summit in Canberra where they workshop ideas to meet challenges facing their local communities.

The ideas are then published and distributed across Australia.  Local organisations can apply for grants to implement these ideas within their communities.

Each year Heywire create a different look and feel for their program. Heywire wanted their 2017 branding to explore the idea of ‘having a voice’ as a young, regional Australian. They also wanted it to capture the infectious, youthful, vibrance of the summit.

What Slinky Did

Exploring the idea of what it means to have a ‘voice’ as a young person today, the final design plays on social media ‘shareables’ through the use of polaroid type imagery. A bright colour palette captures the atmosphere of the summit, whilst bold, contemporary text represents the way Heywire gives young Australians a voice and empowers them to create change in their local communities.

Deliverables

  • Brand development
  • Posters
  • Postcards
  • Flyers
  • Grant Booklet
  • T-shirts
  • Pull up banners
  • Social Media posts
  • Presentation slides
  • On the ground design support and delivery at the 2017 Heywire Summit in Canberra
Jobs Australia Annual Report Spreads
ABC Heywire 2017 Poster

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